LEIBER SETS THE TONE AT THE ALUMINIUM
DÜSSELDORF | You don't have to have the biggest, most expensive or highest stand to make a lasting impression at a trade fair. The three central pillars are: dedicated stand personnel, interesting content and that certain something that the others don't have.
At ALUMINIUM 2024 in Düsseldorf, all of this could be seen on the LEIBER stand, framed by a powerfully bright wall graphic. And the certain something with which the LEIBER "Leichtmacher" hit the nail on the head was a “Hau den Lukas” or high striker. The device known from folk festivals, and our visitors have tested their striking power with a large rubber mallet – this attraction was a visitor magnet at the ALUMINIUM fair.
Visitors can put their own AluBility® to the test
The strength exercise was intended to playfully introduce the main theme of the LEIBER trade fair stand: AluBility®. The comprehensive know-how in forging, machining and coating of aluminum as well as in materials technology bundled in this term still distinguishes LEIBER. For each of these skills, there was a level on the “Lukas” and, depending on the number of points achieved, a corresponding sticker as a souvenir - from the “Alloy Wizard” to the “Forging Champion”, the “Machining Maestro”, the “Innovation Genius” and the “Master of AluBility”. Those who were able to ring the bell were also awarded with a cuddly LEIBER plush souvenir.
AluBility® you can touch: Exhibits show the variety of applications.
Visitors to the trade fair were able to touch the results of LEIBER AluBility® at themed exhibition tables: the finest aluminum forgings for automotive, aerospace, industrial and hydrogen applications. A brand new BMW R1300 GS attracted particular attention. Due to the many LEIBER products installed in it, this motorcycle is an ideal showcase. In the presentation areas, displays also provided information on the application-optimized LEIBER brand alloys. At ALUMINIUM, LEIBER presented two new members of the LEIBER alloy family: AluResist for hydrogen applications and AluSpace® for the aerospace industry. In 2004, LEIBER established the brands AluHigh® and AluXtrem®. This was followed in 2022 by AluMotive®, which specifically takes into account the increasing sustainability requirements. (Read more on: LINK)
LEIBER in a prime location
ALUMINIUM got off to a somewhat slow start on the first day of the trade fair on October 8, but recorded a good number of visitors over the following days of the event. Several hundred international exhibitors presented their capabilities in five exhibition halls on the topics of semi-finished products, surface treatment, automation, furnace construction, metalworking and processing as well as recycling. The LEIBER stand was ideally positioned in Hall 5, right at the intersection of the two main aisles.
In the end, Managing Director Martin Müller's summary was positive. He visited ALUMINIUM 2024 for the first time in his new role and shared the top representation task with Managing Director Dr. Rolf Leiber and the Managing Director of the Polish LEIBER location Ruda Śląska, Simon Balk. “The feedback from visitors was good. While other companies are scaling back their trade fair involvement and sending out an ambivalent signal in difficult times, we showed our presence and continued to develop. I think everyone at the stand sold LEIBER very well with commitment and competence,” says Müller.
The LEIBER trade fair stand welcomed visitors to ALUMINIUM 2024 with inviting openness and
a radiant ambience. The motto: “Welcome to the Land of AluBility®”.
Ready for the first day of the trade fair: The early shift of LEIBER Leichtmacher around
Managing Director Dr. Rolf Leiber (third from right) pose for a group photo before the trade fair hall opens.
Watch out, it's about to rumble! A visitor is practicing the Hau den Lukas with full physical exertion. But only a few were allowed to call themselves “Master of AluBility”, namely when the bell rang.
Always the best advice: The LEIBER experts were happy to provide information to visitors from near and far.
One LEIBER: The teams from the LEIBER sites in Emmingen-Liptingen and Ruda Śląska (Poland) worked hand in hand.
The LEIBER "Leichtmacher" presented themselves in a friendly and committed customer-oriented
manner - just as it should be at a sales fair.
The LEIBER crew also cut a fine figure in front of the camera, here in a video statement.
The Hau-den-Lukas players received stickers as a gift, depending on the result.
Managing Director Martin Müller also picked up a hammer and demonstrated both strength and quick-wittedness.
AluBility® you can touch: The bionically shaped damper fork is an outstanding example of LEIBER aluminum forging.
The company mascot LEIBÄR was a must at the leading trade fair for the aluminum industry in 2024.